Here’s what I’m pondering this week:
Gap analysis – what is the difference between your gross profit theory and what you’re actually making? Far too often there is an endless (and difficult) quest to get new customers where, in reality, the fastest way to make more money is to make sure you’re making enough profit from the sales you currently have. This is at least 50% of my work with clients at the moment – it’s not exciting and it’s not sexy but it’s essential…
John.
